Energy Drink

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'Everybody should drink ketones — not just elite cyclists'

By Oliver Morrison

Ketone drinks have been embraced by professional athletes looking to boost their performance. But these ‘magic potions’ have the potential for mass appeal, believes the scientist who helped develop them, although taste and price remain huge barriers in...

Image: iStock/lowkick

Energy drink ban ‘makes no sense’

By Oliver Morrison

Plans in the UK to ban the sale of energy drinks to teenagers are “unscientific” and “discriminatory” according to a think-tank.

Pic:iStock

Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

In 2015 global volumes of energy drinks reached 8.8 billion litres – up 10% from the previous year despite political turmoil around the sector. ©iStock/Elisanth_

Germany overtakes US as top energy drink innovator

By Annie Harrison-Dunn

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

'In Saudi Arabia they have huge restrictions on energy drinks – in summary, you can do nothing – you can’t do tastings, advertising, sponsorship, nothing,' says one brand in the region. © iStock.com / lowkick

Saudi Arabia smacks energy drinks with new fines

By Eliot Beer

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

Consumer groups have called for a pan-EU ban on energy sales to under 18s following bans in Lithuania and Latvia. © iStock.com / mearman

What if... the EU banned energy drink sales to under 18s

By David Burrows

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...

Online forum to raise awareness of health risks of consuming energy drinks particularly among young people. © iStock.com / MSPhotographic

Germany asks: When do energy drinks pose a risk?

By Annie Harrison-Dunn

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports. 

A man was admitted to hospital because of thirst, sweating and nausea after drinking four cans of the energy drink Burn

The curious case of energy drinks & hypokalemia

By Annie Harrison-Dunn

The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.

'Adolescents don't know what they're drinking': Energy drinks study

ACADEMICS SUGGEST SALES BAN TO UNDER 18S

'Adolescents don't know what they're drinking': Energy drinks study warns

By Mark ASTLEY

Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...

French safety agency ANSES warns of energy drinks exercise risk

WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children

French safety agency ANSES warns of energy drinks exercise risk

By Ben BOUCKLEY

French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.

What's new in energy drinks?

Trendwatch: What's new in energy drinks?

By Caroline Scott-Thomas

The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?

ANSES warns French nation of risky alcohol energy drink mix

ANSES warns French nation of risky alcohol energy drink mix

By Ben Bouckley

French food safety agency ANSES has called for healthcare professionals to report on undesirable effects among patients that they believe could be linked to energy drink consumption alongside alcohol, and plans to release a report on the former this autumn.

The Doehler stand at the Brau Beviale trade show in Nuremberg, Germany last week

The time to innovate in energy drinks is now, Doehler

By Ben Bouckley

Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.

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